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Elaine Cheedle
Media Planner/Buyer

Media Architect

 

  • 25+ years of media planning/buying experience on the agency and client side
  • Strategic media lead for a range of clients over the years, including consumer packaged goods (CPG) brands like Nestlé and Cadbury Schweppes, Tourism for the State of NC, and South Walton, FL, business to business (B2B) targets for Georgia Pacific, American Forest Management and a variety of local and regional businesses
  • Emphasizes the need for defined metrics for success to drive media recommendations and analytics to generate measurable results