Category: News

Local Agency Welcomes Urban Cookhouse to Charlotte

SPARK Strategic Ideas starts things cooking for new restaurant grand opening CHARLOTTE, N.C. (May 10, 2017) – Urban Cookhouse, the newest restaurant brand coming soon to Park Road Shopping Center, has hired SPARK Strategic Ideas, a Charlotte-based strategic branding firm, to manage their grand opening public relations and social media. “We love Urban Cookhouse’s passion …

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SPARK Adds Two Charlotte Restaurants to Menu of Clients

Stewart Penick’s Terrace & Showmars hire SPARK Strategic Ideas  CHARLOTTE, N.C. (March 22, 2017) – SPARK Strategic Ideas (SPARK) recently signed on to provide services to two local food scene favorites: Stewart Penick’s Terrace (formerly Terrace Café) and Showmars. For Terrace, SPARK is providing public relations, social media and design services; and the SPARK team is …

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SPARK Strategic Ideas Wins Silver Award at 2017 Charlotte AAAwards

Local agency recognized at annual advertising award event CHARLOTTE, N.C. (Feb. 24, 2017) – SPARK Strategic Ideas (SPARK), a full-service strategic branding agency, received a Silver Award in this year’s Charlotte American Advertising Awards (AAAwards) competition conducted by the American Advertising Federation (AAF). Falling under the Marketing and Sales – Special Events category, SPARK’s award-winning …

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SPARK Says Bonjour to Amélie’s!

SPARK Strategic Ideas welcomes newest client CHARLOTTE, N.C. (Jan. 17, 2017) – SPARK Strategic Ideas (SPARK) welcomes their newest client, Amélie’s French Bakery & Café, with open arms (and mouths)! Amélie’s specializes in made-from-scratch sweets, savories and beverages all inspired by and prepared with French cooking techniques. They are perhaps best known for the eclectic environment …

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SPARK Celebrates New Hire and Top Agency List Inclusion

Jacki Keating joins team and agency included in Charlotte Business Journal list CHARLOTTE, N.C. (November 1, 2016) – Local agency SPARK Strategic Ideas has lots of growth to celebrate this month. SPARK recently hired Jacki Keating as Account Executive (a.k.a. Jacki-Of-All-Trades), expanding the agency’s account service team, and was also named to Charlotte Business Journal’s Largest …

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Local Agency Continues Growth, Adding Two New Team Members

SPARK welcomes graphic design and social media all-stars CHARLOTTE, N.C. (October 1, 2016) – Charlotte-based strategic branding agency SPARK Strategic Ideas has added two more new hires to their growing team roster. Kim Cunningham joins SPARK as the agency’s Art Director (a.k.a. Pixel Pusher) and Alex Serrano will take over as Social Media Specialist (a.k.a. …

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SPARK Says “Cheers” to New Brewery Client

The Unknown Brewing Company hires SPARK for PR services CHARLOTTE, N.C. (August 1, 2016) – The Unknown Brewing Company, a Charlotte-based craft brewery and taproom, recently hired SPARK Strategic Ideas to manage their ongoing public relations efforts. Encouraging their followers to “step into the unknown”, The Unknown Brewing Company, led by owner Brad Shell, has …

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SPARK Gains a Fresh Perspective with New Employees

Agency hires brand strategist and account coordinator CHARLOTTE, N.C. (May 1, 2016) – SPARK Strategic Ideas, a Charlotte-based strategic branding agency, welcomes two new members to their Charlotte-based team. Robin Foster will lead brand strategy and new business as SPARK’s Fairy Brandmother, and Molly Leff joins as Account Coordinator (a.k.a. Detail Dynamo).  Foster brings over …

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SPARK Expands Growing Team with New Controller

Stacey Pullen becomes “Wizard of Ops” at SPARK CHARLOTTE, N.C. (March 1, 2016) – SPARK Strategic Ideas, a Charlotte-based strategic branding agency, has added a new member to the ranks. Stacey Pullen has stepped in to be SPARK’s Controller (a.k.a. Wizard of Ops) and is responsible for all things related to accounting, human resources and …

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