Contact Us - Spark Strategic Ideas

511 East Blvd.,
Charlotte, NC 28203

704.625.2185

For career opportunities, email jobs@sparksi.com.

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Send a smoke signal to match@sparksi.com.

SPARK Strategic Ideas is a WBE, SBE and HUD certified business.

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This Memorial Day, we're reflecting on Charlotte's

This Memorial Day, we're reflecting on Charlotte's powerful connection to World War I through Camp Greene.

Established in 1917, Camp Greene transformed west Charlotte into an active military training camp, preparing over 65,000 soldiers for overseas service. Beyond its military significance, the camp brought economic growth to the city and left a lasting legacy in the community.

Today, the Camp Greene Memorial stands as a tribute to those who trained there, reminding us of the city's role in shaping history.

As we honor all who have served and sacrificed, let's remember Charlotte's own contributions to our nation's story.

It's not just about having a logo or a catchy tagl

Is the hashtag era over? Yes. Once hailed as the

Is the hashtag era over? Yes.

Once hailed as the secret sauce for social reach, hashtags today are more style than substance. 📉 Recent data shows they’re no longer significantly improving post performance — and in some cases, may even hinder discoverability. (Instagram's CEO confirmed!)

We’ve been tracking this shift closely. The platforms have evolved. Algorithms are smarter. Content quality, relevance, and engagement are what truly move the needle now.

So what should brands focus on instead?
✅ Strong creative and storytelling
✅ Audience-first messaging
✅ Smart timing and platform-native behavior
✅ Community engagement that’s real, not robotic

We're not saying never use hashtags — just don’t rely on them as your growth engine. Your content deserves more than a #HopeItWorks strategy. Let’s move forward — with intention, not #intention.

We’re thrilled to partner with @glory_foods in t

Do I have the time to give marketing the love it d

Do I have the time to give marketing the love it deserves?

Am I seeing the results I want to be?

Is it cost effective for me to have an in-house Marketing/Design/PR team?

Do I have the skill set to stay ahead of the constant-changing trends and maintain my lead on the competition?

If you answered 'no' to any of those, then you may be ready for an agency.

91% of people globally prefer brands to be funny,