Skip to content
SPARK Ideas

Spark Strategic Ideas

Crafting advertising, marketing, public relations and social media stories that spread like wildfire.
  • ABOUT US
    • OUR STORY
    • TEAM
    • NEWS
  • SERVICES
  • WORK
    • EXPERIENCE
    • CASE STUDIES
    • GALLERY
  • CAREERS
  • CONTACT

511 East Blvd.,
Charlotte, NC 28203

704.625.2185

For career opportunities, email jobs@sparksi.com.

Does your business need a spark?
Send a smoke signal to match@sparksi.com.

 

SPARK Strategic Ideas is a WBENC, SBE and HUD certified business.

Follow the fun

Your brand doesn't need to make everyone happy. It Your brand doesn't need to make everyone happy. It needs to make sense for the people you're trying to reach. Trying to appeal to everyone usually means sanding off the very things that make your brand memorable in the first place.

Know who you are. Know who you're for. Let the rest scroll on.
Some phrases just have a little more subtext than Some phrases just have a little more subtext than others. "Per my last email" may technically be professional, but we all know what it really means.

Professional Communications: Where we learn to say the quiet part out loud… but as politely as possible.
Sometimes the smartest thing you can do with an id Sometimes the smartest thing you can do with an idea is leave it alone for a day. Not every good idea needs to be improved immediately. Some just need time to become obvious.
Happy birthday to Audrey & Amanda! 🎉 We’d say mor Happy birthday to Audrey & Amanda! 🎉

We’d say more, but Amanda is the social admin and this post is already pushing the limits, especially since she had to wear the birthday tiara...

Cheers to another year!
There's something to be said for making things eas There's something to be said for making things easy.

Easy to understand.
Easy to remember.
Easy to choose.

Simple doesn't mean simple-minded.
Good ideas don’t always show up when they’re sched Good ideas don’t always show up when they’re scheduled to. Sometimes they happen in the middle of a conversation. During a brainstorm that went completely off script. Or when someone says, “Wait… what if we tried this?"

That’s why great creative work needs strategy, but it also needs a little room to wander. You never know where the next good idea might come from.

CONTACT | NEWS

SPARK Strategic Ideas is a WBENC, SBE and HUD certified business.
 
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Email