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SPARK Ideas

Spark Strategic Ideas

Crafting advertising, marketing, public relations and social media stories that spread like wildfire.
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511 East Blvd.,
Charlotte, NC 28203

704.625.2185

For career opportunities, email jobs@sparksi.com.

Does your business need a spark?
Send a smoke signal to match@sparksi.com.

 

SPARK Strategic Ideas is a WBENC, SBE and HUD certified business.

Follow the fun

Before adding more to your marketing plan, ask one Before adding more to your marketing plan, ask one question: "Is this helping us reach our goals?"
When three Spark birthdays fall close together, yo When three Spark birthdays fall close together, you don't have three little celebrations... You have one really good one.

We celebrated Pollyanna, Stacey, and Anne Marie with food, laughs and a little time away from the inbox.

Happy birthday, ladies! Here's to another year of big ideas and even bigger celebrations. 🎉
If the only time people buy from you is when you'r If the only time people buy from you is when you're running a sale, you've trained them to wait for the next one. Discounts can drive short-term sales. That's fine. But if every campaign starts with ""What percentage off should we offer?"" instead of ""Why should someone choose us?"", your marketing has become a race to the bottom.

The strongest brands don't just create urgency. They create value.
The best business development tool isn't always a The best business development tool isn't always a sales pitch. It's the way you show up. The relationships you build. The promises you keep. The work you consistently deliver, even when no one is watching.

Because when the time comes for someone to choose a partner, your reputation has usually already made the introduction.
Clicks, likes, views… They all matter. But only Clicks, likes, views… They all matter. But only when they lead somewhere. The real test of creative isn’t how many people see it. It’s what they do after.
Looks like this idea really took root! Our Bruce's Looks like this idea really took root! Our Bruce's Yams Sweet Potato Mailer campaign earned Gold and Best in Show at the Regional American Advertising Awards. Now that's what we call a sweet victory!

We're incredibly proud of our SPARKies for bringing this creative concept to life and thankful to @Brucesyams for trusting us to grow something special together.

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SPARK Strategic Ideas is a WBENC, SBE and HUD certified business.
 
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