Girl spends ten years in big ad agencies. Earns her badges. Saw a lot of smoke. So, she takes to the hills (Chapel Hill) and comes down knowing there is a smarter way to build it. With better tools she sees the value in a lighter backpack. Fresh kindling. Same passion…and so it began. SPARK. Then she became we and grew to a troop. Strategic. Agile. Smart cookies.
We tell great stories. Stand back and watch them spread like wildfire.
Who We Are
SPARK, a strategic branding firm, specializes in strategic planning, marketing, advertising, design, public relations, digital/web and social media. Since we were founded in 2008, we’ve prided ourselves on being straight-shooters. We say what should be said versus what others want to hear. We won’t overpromise. And we will always strive to overdeliver.
Awards? Yeah, we have them. But we don’t consider that the primary indicator of success. Our goal as an agency is to change lives through growing our clients and creating a work environment that inspires employees to do their best.
From our beginnings in a coffee shop, our founder had a dream of creating a different kind of agency. An agency that…
• has a national reputation for great ideas and a portfolio of clients who aren’t afraid to use them
• insists that transparency, ethics and high expectations are the norm, not the exception
• creates an extended family for its employees so they love what they do and their passion shows in their work
• is known for creative that’s not just clever and beautiful but that also drives results
• values relationships and sees itself as a partner with its clients, working together to achieve common goals
Who We Work With
Our mission at SPARK is to grow businesses, people and ideas. We’re always on the lookout for great new partners…but we are a little picky. SPARK seeks to work with:
• Brands we believe in
• Businesses with goals we are confident we can exceed
• Companies who believe in the importance of strategy
• Companies who are investing in long-term initiatives
• Clients who take a proactive versus reactive approach
• Companies who are seeking a partner versus a vendor
Additionally, we have a very strict “no meanies” policy that has been pivotal to our success and to ensuring that our employees look forward to walking in the door each day. Sound ethics and transparency are requirements for both employees and clients. We have a “do what it takes” attitude and only seek out brands we know we can build and sales we know we can grow. Setting these boundaries ensures that we not only enjoy the results our programs generate, but continually stoke our passion for what we do.
What We Value:
Every organization or family has a set of values that drive the culture. Our values are at the core of what we believe and how we behave at Spark. At SPARK we are:
• Passionate. We live for this stuff and we gush about it.
• Transparent. We exercise candor with love.
• Creative problem-solvers. We color outside the lines.
• Collaborative. We mesh together to create awesome.
• Insatiably curious. We excel at not-so-trivial pursuit.
