When Performance Matters, a consulting group focused on the textile rental service industry, wanted to find a way to reach the C-suite executives, they reached out to SPARK for direct mail ideas. We crafted a unique 3D mailer that was sure to get past the gatekeepers and into the hands of the decision makers. After all, who doesn’t love getting mailed a big stack of cash? (OK, so only the top bill was actually real.) In addition to garnering laughs, this introduction piece generated a high ROI, and the resulting new clients generated hundreds of thousands of dollars in revenue.